At a Glance Q1 2025

Hotel investment market Germany

Hotel-Investmentmarkt Deutschland

NO HIGH TURNOVER YET, BUT A GOOD NUMBER OF DEALS AND A POSITIVE MARKET SENTIMENT FOR Q2

  • Even if the upward trend has not yet been sustainably reflected in the investment data, the hotel sector continued the recovery of its market environment in the first quarter of 2025: for the first time, overnight guest numbers were reported again in 2024 as a whole (a good 496.0 million), slightly above the pre-coronavirus figures from 2019 (around 495.6 million). And in January 2025, the Federal Statistical Office recently confirmed this positive trend at the start of the year with a year-on-year increase of 3.1 %. Assuming a relatively stable development of global trouble spots as a framework condition for investment activities, it should therefore only be a matter of time before the noticeable increase in investor confidence is measurably reflected in the registered transaction volume.

  • This forecast is based not least on a number of deals that are currently in the preparation phase. A total of around €238 million was invested in hotel assets in the past three months, which confirms the previous year's result in the first interim balance sheet. In light of the fact that several larger sales were brought across the finish line in year-end 2024 and the number of deals included can be considered good, the Q1 result is positive overall.

  • So far, the result is based entirely on individual deals, which is not unusual given the past few years. German buyers generated just under 61% of the result, while international investors accounted for a good 39%.

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