Digitisation and COVID-19: Real Estate in a Changing World
[CHANGE] Magazine 03 - BNP Paribas Real Estate Germany
The coronavirus pandemic maintains its grip on the world, forcing many companies and sectors of industry to rethink their daily work, and in some instances their business models, from one day to the next. This situation is leading to a widespread increase in digitisation, in the form of mobile working, online conferences or delivery models, for example.
Accordingly, the third issue of our [CHANGE] magazine focuses on the topic of digital transformation. In addition to innovative examples of best practice, such as DSTRCT.Berlin and the Timber Office in Hamburg, we show you which technologies are being introduced into the real estate sector, explain why data centres are growing in importance and present a number of other interesting features that prove the real estate sector to be more digital than many of us might suspect.
Further trends are also to be observed: There are apps that can transform residential districts into networked and resource-saving communities, for example, and the logistics sector is adopting sustainable practices which benefit both the environment and employees’ well-being.
“Increasing digitisation, sustainability and mobile working – trends that have been observable for some time now are coming increasingly to the fore against the backdrop of Covid-19.”
// ARTICLES OF THE MAGAZINE //
Discover exciting best practices and exclusive comments on the changing real estate world
// PERSPECTIVES //
Real estate in a changing world – Photos of employees
Our colleagues were on the road with their cameras to look for impressive buildings all over Germany. Whether glass facades, wooden buildings or a classic building – our employees captured in photos how diverse the world of real estate is.
CINNAMON TOWER HAFENCITY, HAMBURG
A sight to behold – from outside and in: all the floors of the vibrant red residential high-rise afford views of the HafenCity district.
JONAS KLEIN, media designer, Hamburg
ALLIANZ ARENA, MUNICH
Emblazoned in red when Bayern Munich play at home, this architectural landmark is also worth a visit in the radiant evening sun.
DAVID KLABISCH, IT support specialist, Düsseldorf
KRANHÄUSER, COLOGNE
A change of perspective from the usual iconic exterior view of the “crane buildings” in Rheinauhafen port.
MANNY ANTIPORDA, media designer, Cologne
Z8, LEIPZIG
The striking lines of this residential and business property show that sustainable timber construction and compelling architecture are not at odds with buildings designed to meet the highest standard of fire protection.
LISA BECHMANN, Consultant Regional Residential Investment, Leipzig
CUBE, BERLIN
More contemporary sculpture than smart building – the cube at Berlin’s central railway station boasts an imposing glass facade plus cutting-edge technology: Some 3,000 sensors analyse and interpret the behaviour of the building’s users.
STEPHANIE HEINRICHS, Team Manager Brand & Events, Frankfurt
LIBRARY, FREIBURG
The historical municipal theatre is perfectly reflected in the contemporary glass facade of the university library.
MARINA VOGT, social media content specialist, Frankfurt
// ARTICLES OF THE MAGAZINE //
Discover exciting best practices and exclusive comments on the changing real estate world
// WORTH KNOWING //
Facts & Figures about the digitalisation of the real estate industry
HOTELS
The hotel industry is undergoing a process of change, with topics such as smart services and smart building increasingly heading the agenda. From non-contact check-in through the smartphone as a room card to digital concierge services, the options for optimising processes are of crucial importance. The challenges arising from the Corona pandemic are clearly spurring a diverse array of innovations and speeding up their introduction into hotels around the world.
Source: The 2020 Digital Transformation Report / skift + AMAZON WEB SERVICES
RETAIL
E-commerce turnover in Germany rose by around 9 % in the first half of 2020. The influence of the Corona pandemic was most noticeable in the area of everyday necessities – even though this product category remained unaffected by the high street shutdown. Overall, the online retail volume in this segment enjoyed 36 % growth up to the middle of the year. Leading players in the digital food segment included hellofresh.de, amazon or shop.rewe.de.
OFFICE
The ICT sector alone employs over 1.2 million people. This figure does not include jobs in e-commerce and at companies whose business models are exclusively online. Berlin is the undisputed shooting star of the digital scene – not least of all thanks to the capital’s highly active start-up sector.
RESIDENTIAL
Outlook: Germany’s households are becoming increasingly smarter – these top 3 trends are to be expected up to 2024:
13.2 million households - The number of households with a smart home application, such as Amazon Echo or Google Home, is likely to increase almost two-fold.
100 % rise - Over 10 million households will use energy management systems to save costs and resources.
3rd place: Home entertainment - Approx. 10.1 million households will use this smart mode of entertainment.
LOGISTICS
Digitisation in the field of logistics is commonly associated with things such as same-day delivery using drones, self-driving trucks or autonomous warehouse robots. The use of such facilities – on a broad scale, at least – is still a long way off. Other technologies which may appear far less spectacular at first glance are already an indispensable part of warehouse logistics, however.
// ARTICLES OF THE MAGAZINE //
Discover exciting best practices and exclusive comments on the changing real estate world
