UPWARD TREND RECOGNIZABLE: INVESTMENT VOLUME 5 % ABOVE PREVIOUS YEAR
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An investment volume of around €1.4 billion was recorded for the German hotel investment market in 2024. Although the long-term average was missed by 56% (average over 10 years: around €3.2 billion), market momentum nevertheless picked up over the course of the year, resulting in an increase of 5% compared to the previous year.
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The market recovery gained significant momentum in the second half of the year; almost two thirds of annual result were recorded in this period. One indication that the market seems to have bottomed out is the significantly broader market momentum. With more than 85 registered deals, the number of transactions has risen by around 43% compared to the previous year.
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Although the investment volume is still noticeably below the pre-pandemic level, the market environment in the hotel sector has changed fundamentally since 2020. Compared to the average investment volume for 2022-2024 (around €1.9 billion), the current result is only around a quarter below this figure.
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Corporates contributed significantly to this with 27%. (€380 million) and the equity-rich family offices and private buyers, who together account for around a quarter (around €350 million) of the hotel investment volume. Hotel groups that acquire properties as operators are currently more active than in previous years. Examples of this include Roomers Munich and Méridien Stuttgart, two major transactions worth between €50 million and €100 million.